Herramientas técnicas y principios básicos en el proceso de planificación turística de los sitios patrimoniales

[EN] This paper aims to identify the technical tools and best practices that should be taken into account for tourism planning of natural and cultural heritage sites, especially in the enhancement phase. In addition, it discusses the basic principles to ensure their proper and ethical implementation. The context in which this topic is framed is the need to plan and manage tourism in heritage sites from a perspective of conservation and protection of the assets, from the recognition of the importance of heritage assets as a driver of local development, and from the need to create quality tourism products that are responsible and respectful of their natural, cultural and social environment and that also meet the expectations of visitors. The work methodology has focused especially on Design Science Research, since, based on the detection of problems in heritage tourism sites and destinations, the results of solutions (technical tools) are presented that have already been successfully applied and evaluated by the research team throughout the development of numerous projects in different countries, both in natural and cultural sites.[ES] Este trabajo tiene como objetivo identificar las herramientas técnicas y buenas prácticas que deben tenerse en cuenta para la planificación turística de sitios y/o elementos del patrimonio natural y cultural, especialmente en la fase de puesta en valor de los mismos. Además, se analizan los principios básicos para garantizar una adecuada y ética implementación de las mismas. El contexto en el que se inscribe este tema es la necesidad de planificar y gestionar el turismo en sitios patrimoniales desde una perspectiva de conservación y protección de los bienes, desde el reconocimiento de la importancia del patrimonio como motor de desarrollo local, y desde la necesidad de crear productos turísticos de calidad, responsables y respetuosos con su entorno natural, cultural y social que además satisfagan las expectativas de los visitantes. La metodología de trabajo se ha centrado especialmente en la Investigación de las Ciencias del Diseño, ya que a partir de la detección de problemas en sitios y destinos turísticos patrimoniales, se presentan resultados de soluciones (herramientas técnicas) que ya han sido aplicadas con éxito y evaluadas por el equipo investigador a lo largo del desarrollo de numerosos proyectos en diversos países tanto en espacios naturales como en sitios culturales.Viñals Blasco, MJ. (2021). Herramientas técnicas y principios básicos en el proceso de planificación turística de los sitios patrimoniales. Revista PH (Online). (104):104-125. https://doi.org/10.33349/2021.104.496910412510

EDETA 360º: TOUR VIRTUAL PARA VISITAR EL PATRIMONIO DE LLÍRIA (ESPAÑA)

[EN] Virtual enhancement of cultural heritage by using 360º panorama photography technologies have become well established as a mean of digitally recording heritage sites for conservation, education and tourism purposes. This paper describes the work undertaken to create an interactive virtual tour based on panorama photos of the town of Llíria and its surroundings, called “Edeta 360º”. This application aims to allow the general public to learn about the heritage of Llíria and to appreciate, disseminate and share it, while at the same time engaging users in a real experience of the town. Methodologically, this work has been addressed following an easy procedure with off-the-shelf equipment and using both freely available software (Hugin 2014.0.0) and Easypano Tourweaver 7.90®, while ensuring the quality of the final product.[ES] Potenciar el patrimonio cultural mediante el uso de la tecnología fotográfica panorámica en 360º es un medio ampliamente utilizado por los sitios patrimoniales para propuestas de conservación, educación y turismo. Este documento describe el trabajo de creación de un tour virtual interactivo basado en fotos panorámicas de 360º del municipio de Llíria, llamado Edeta 360º. La aplicación permite dar acceso general a los ciudadanos y fomentar de este modo el aprendizaje y el aprecio del patrimonio de Llíria. A la vez, sirve para difundir y compartir el amplio y rico patrimonio del municipio, ofreciendo a los usuarios una experiencia única de la ciudad de Llíria. Metodológicamente, este trabajo ha seguido un procedimiento sencillo, utilizando equipamiento propio y software libre (Hugin 2014.0.0), como Easypano Tourweaver 7.90®, consiguiendo con pocos medios un producto final de calidad.Maícas Prats, JM.; Viñals Blasco, MJ. (2016). EDETA 360º: VIRTUAL TOUR FOR VISITING THE HERITAGE OF LLÍRIA (SPAIN). En 8th International congress on archaeology, computer graphics, cultural heritage and innovation. Editorial Universitat Politècnica de València. 376-378. https://doi.org/10.4995/arqueologica8.2016.3697OCS37637

The Special Protection Plan for the Historic 'Ciutat Vella' District (Valencia, Spain). A new tool to approach heritage enhancement and management

[EN] The Special Protection Plan for the historic district of the city of Valencia is a heritage and urban-use planning tool proposed by the City Council to protect the historic centre called the `Ciutat Vella¿ (officially known as District 1). This district was designated as a Cultural Asset of National Interest (BIC in Spanish) by the Decree passed by the Valencian Government (Generalitat Valenciana) in May 1993. This Special Protection Plan is a tool that unifies and adapts several urban planning and heritage rules in a single recast instrument. It will replace the five existing Special Protection and Inner-city Regeneration Plans (PEPRI in Spanish) for El Carmen, Velluters, Mercat, Seu-Xerea and Universitat-San Francesc, as well as those Special Protection Plans for the Buffer areas applied to the Cultural Assets of National Interest (PEP-EBIC in Spanish) of District 1. This paper analyses this protection, enhancement and management tool. The methodology for this study is based on a bibliographic review of the legal documents and the Plan itself. Likewise, consultations and interviews have been carried out with experts. In addition, field research consisting in visits to the district affected by the Plan has been conducted in order to identify the existing problems on-site. The results point out the more innovative aspects, such as: a) codifying all the heritage and urban planning legislative instruments applicable to District 1 in a single text, under the same legal standards; b) updating the current state patrimonial and urban legal system in accordance with the Valencian legislation in force; c) recognising and regulating the urban uses according to the current social situation, paying special attention to the residential and tertiary uses; and d) the enhancement and management of the architectural, urban and landscape heritage of this historic centre.Casar Furió, ME.; Viñals Blasco, MJ. (2020). The Special Protection Plan for the Historic 'Ciutat Vella' District (Valencia, Spain). A new tool to approach heritage enhancement and management. Editorial Universitat Politècnica de València. 1310-1319. http://hdl.handle.net/10251/177539S1310131

The perspective of environmental sustainability in master and doctoral tourism stu-dies in Spain

[ES] La sostenibilidad ambiental y la formación de los recursos humanos son dos factores estructurales de la competitividad de un destino turístico. El objetivo principal de este trabajo es conocer cómo los estudios superiores de máster y doctorado en España abordan los aspectos de sostenibilidad ambiental. La metodología utilizada para abordar este objetivo ha sido el análisis del contenido de los 55 programas académicos de máster (impartidos por 39 universidades) y los 7 de doctorado (impartidos por 18 universidades) a partir de los documentos publicados en el Registro de Universidades, Centros y Títulos del Ministerio de Ciencia, Innovación y Universidades de España y en las páginas web de las universidades. Los resultados obtenidos evidencian la baja incidencia que, por el momento, tiene el concepto de sostenibilidad ambiental en los curricula de los másteres, en las líneas de investigación de los programas de doctorado y en las tesis doctorales presentadas en la última década. También se ha observado que su consideración se aborda de forma puntual y aislada en los programas sin insertarse en visiones integrales. Además de una cuestión de responsabilidad social y económica en relación con el uso de los recursos naturales, se considera que la sostenibilidad ambiental es el área que permite actualmente un mayor margen de mejora de la oferta de los destinos turísticos para incrementar su competitividad. Por tanto, es responsabilidad de las universidades formar a sus estudiantes en el desarrollo de técnicas y competencias que atiendan a estas necesidades del sector e inculcar una ética de los valores ambientales y el respeto por la naturaleza y el planeta.[EN] Environmental sustainability and human resources education are two structural factors in the competitiveness of a tourist destination. The main objective of the current work is to discover how higher education in master and doctoral studies in Spain address aspects of environmental sustainability. The methodology used to attain the objective was the content analysis of 55 academic master¿s programmes (taught by 39 universities) and 7 doctoral programmes (taught by 18 universities) based on the documents published in the Legal Register of Universities, Colleges and University Qualifications (Spanish Ministry of Science, Innovation and Universities) and on the websites of the universities. The obtained results demonstrate that, for the moment, the concept of environmental sustainability has a low impact on the curricula of master¿s degrees, research lines of the doctoral programmes and on doctoral dissertations presented over the last decade. It has also been noted that environmental sustainability is addressed without being inserted into comprehensive visions. Beyond a question of social and economic responsibility in relation to the use of natural resources, environmental sustainability is a key area for improvement in the framework of the tourism offer in many destinations to increase their competitiveness. It is, therefore, the responsibility of universities to educate their students in the development of techniques and skills that meet these needs of the sector and to instil them with an ethic of environmental values and respect for nature and the planet.Viñals Blasco, MJ.; Teruel Serrano, MD. (2021). LA PERSPECTIVA DE LA SOSTENIBILIDAD MEDIOAMBIENTAL EN LOS ESTUDIOS DE MÁSTER Y DOCTORADO EN TURISMO EN ESPAÑA. Cuadernos de Turismo. 47:487-513. https://doi.org/10.6018/turismo.474511S4875134

STRATEGIC COMMUNICATION APPLIED TO THE CULTURAL-TOURISTIC DESTINATION OF CARTAGENA (MURCIA - SPAIN)

[EN] Arqueological heritage is presented as a development resource of tourism in Mediterranean destinations. The work of public managers to reach obtain balance in conservation-tourism is a challenge to achieve in the majority of heritage destinations. So that, among other tourist management tools, strategic communication through ICT offers a great value considering the behaviour of virtual approaches to heritage by users, in a planned manner, can well perform if objectives are assigned beyond the promotional or informational ones. Thus, in an attempt to futher focus on this topic, this research work was suggested as an objective to identify the communicative capacities of three tourist and cultural websites of Cartagena (Murcia-Spain). This was carried out by a methodological tool of analyses and evaluation (called Comunicative Eficiencia Survey). The results hightlight the potential of strategic communication and the opportunity to attribute it higher uses in heritage and tourism management.[ES] El patrimonio arqueológico se presenta como un recurso dinamizador del turismo en los destinos mediterráneos. La labor de los gestores públicos para alcanzar un balance equilibrado entre la conservación-turismo es un reto a alcanzar en la mayoría de los destinos patrimoniales. Para ello, entre otras herramientas de gestión turística, se plantea conceder a la comunicación estratégica a través de las TIC mayor valoración, dado el comportamiento de acercamiento virtual al patrimonio por parte de los usuarios, y la contribución que, de forma planificada, puede realizar si se le asignan objetivos más allá de los promocionales o informativos. Así, en un intento de profundizar en este tema, este trabajo de investigación se plantea como objetivo identificar las capacidades para la comunicación estratégica de tres sitios web turístico-culturales de Cartagena (Murcia-España) a través de un instrumento metodológico de análisis y evaluación (que se ha denominado “Cuestionario de Eficiencia Comunicativa”) referido a indicadores para conocer la aplicación del mismo. Los resultados ponen de manifiesto el potencial de la comunicación estratégica y la oportunidad de atribuirle usos superiores en aspectos de gestión turística y patrimonial.Teruel Serrano, MD.; Viñals Blasco, MJ. (2016). COMUNICACIÓN ESTRATÉGICA APLICADA AL DESTINO TURÍSTICOCULTURAL DE CARTAGENA (MURCIA- ESPAÑA). En 8th International congress on archaeology, computer graphics, cultural heritage and innovation. Editorial Universitat Politècnica de València. 369-371. https://doi.org/10.4995/arqueologica8.2016.3680OCS36937

THE OUTSTANDING UNIVERSAL VALUE OF THE HISTORIC COLONIAL CENTRE OF THE CITY OF GRACIAS (HONDURAS)

[EN] This paper analyses the outstanding universal values, integrity, and authenticity of the city of Gracias (Honduras), as well as its protection and heritage management tools. The main objective is to demonstrate that Gracias meets the UNESCO requirements to qualify as a candidate for inclusion in the International List of the World Heritage Convention (1971). Gracias is a colonial Spanish city, founded in 1536, in the region of Lempira. It had great productive, strategic and administrative importance in Central America, demonstrated in part by its hosting of the Audiencia de los Confines. The Audiencia was the highest court of the Spanish Crown with jurisdiction over the current republics of Guatemala, Belize, El Salvador, Honduras, Nicaragua, Costa Rica and the region of Chiapas. The aim of this court was to represent the interests of the indigenous people in these areas. An on-site analysis, diagnosis and assessment of the heritage elements was carried out from architectural, urban planning, historical, and intangible heritage perspectives. Additionally, other similar sites in Central America have been analysed for comparison. Results show that this city meets criterion iv of the World Heritage Convention: an outstanding example of a type of building, architectural or technological ensemble or landscape which illustrates (a) significant stage(s) in human history. Furthermore, the city's heritage assets are well-preserved and most of them remain functional; the indigenous culture is alive; and planning, conservation and managing tools are in use. Currently, Gracias maintains its harmony and life and its respect for the natural environment, creating a cultural landscape that has been maintained for almost 500 years.Viñals Blasco, MJ.; Teruel Serrano, MD.; Alonso-Monasterio Fernandez, P. (2020). THE OUTSTANDING UNIVERSAL VALUE OF THE HISTORIC COLONIAL CENTRE OF THE CITY OF GRACIAS (HONDURAS). International Archives of the Photogrammetry, Remote Sensing and Spatial Information Sciences (Online). 44:565-572. https://doi.org/10.5194/isprs-archives-XLIV-M-1-2020-565-2020S5655724

Integrating HBIM models in the management of the public use of heritage buildings

[Otros] Le plus grand défi à relever pour bien gérer l¿accès du public aux édifices patrimoniaux et assurer la faisabilité à long terme de leur réutilisation est d¿établir une relation durable entre les visiteurs et les biens. L¿objectif de ce document est donc d¿identifier le rôle potentiel de la modélisation des données sur les bâtiments historiques (MDBH) pour l¿usage du public dans les bâtiments patrimoniaux. L¿étude, qui fait partie d¿un projet de recherche en science de la conception, limite sa portée à l¿élaboration des deux premières étapes d¿un protocole de MDBH complet pour l¿utilisation publique du patrimoine, en mettant l¿accent sur la gestion des visiteurs, la programmation de la conservation préventive et de l¿interprétation et de la diffusion du patrimoine afin de résoudre les difficultés décelées dans la gestion de ces quatre domaines. La méthodologie suivie comprend une revue de la littérature, une analyse d¿études de cas, des entrevues avec des intervenants, des visites sur le terrain et l¿analyse de documents techniques. Les résultats indiquent que la MDBH peut aider à améliorer et à optimiser la gestion de l¿utilisation des bâtiments historiques par le public.[EN] The greatest challenge in managing public access to heritage buildings and ensuring the long-term feasibility of their reuse is to establish a sustainable relationship between visitors and assets. The aim of this paper is thus to identify the potential role of Historic Building Information Modelling (HBIM) for public use in heritage buildings. The study, which is part of a design science research project, limits its scope to the development of the two first stages of a comprehensive HBIM protocol for the public use of heritage, focusing on visitor management, programming preventative conservation, and heritage interpretation and dissemination to solve the difficulties detected in the management of these four areas. The methodology followed involves a literature review, case study analysis, interviews with stakeholders, field visits, and analysis of technical documents. Results indicate that HBIM can help to improve and optimize the management of the public use of historic buildings.Authors thank the Editorial Board of the Canadian Journal of Civil Engineering and the reviewers at the 6th BIM-Lean workshop held at the University of Huddersfield for their reviews and useful comments. In addition, we also thank the experts in public use management for the data provided in the interviews, as well as the San Juan del Hospital, Monastery of the Descalzas Reales, and Cerralbo Museum for allowing us to use them as case studies.Salvador-García, E.; G-Valldecabres, J.; Viñals Blasco, MJ. (2020). Integrating HBIM models in the management of the public use of heritage buildings. Canadian Journal of Civil Engineering. 47(2):228-235. https://doi.org/10.1139/cjce-2018-0338S228235472Alonso-Monasterio, P. 2014. Análisis de la eficiencia comunicativa y las funciones interpretativas de los mapas turísticos para la visita de espacios con patrimonio. Doctoral thesis, Universitat Politècnica de València.Baik, A., and Boehm, J. 2017. Jeddah heritage building information modelling (JHBIM). In Heritage building information modelling. Routledge Taylor & Francis Group, London and New York. pp. 133–153.Barazzetti, L., Banfi, F., Brumana, R., Oreni, D., Previtali, M., and Roncoroni, F. 2015. HBIM and augmented information: towards a wider user community of image and range-based reconstructions. In The international archives of the photogrammetry, remote sensing and spatial information sciences. Vol. XL-5/W7, pp. 35–42.British Standards Institution (BSI). 2013. BS: 7913: Guide to the conservation of historic buildings.Bruno, S., De Fini, M., and Fatiguso, F. 2018. Historic building information modelling: performance assessment for diagnosis-aided information modelling and management. In Automation in Construction. Vol. 86, pp. 256–276.Casu, P., and Pisu, C. 2016. BIM application in documenting and recreating lost architectural heritage. In Handbook of research on visual computing and emerging geometrical design tools. IGI Global. pp. 144–173.Cos-Gayón López, F., Cordón Llácer, J., Anquela Julián, A.B., and Bonet Edesa, J.A. 2016. Aplicacions de realidad virtual inmersiva en el Teatro Romano de Sagunto (Valencia, España). In EUBIM. Universitat Politècnica de València, Valencia, Spain. pp. 138–149.Counsell, J., and Taylor, T. 2017. What are the goals of HBIM. In Heritage building information modelling. Routledge Taylor & Francis Group, London and New York.Edwards, J. 2017. It’s BIM but not as we know it! In Heritage building information modelling. Routledge Taylor & Francis Group, London and New York.Garagnani, S., and Manferdini, A.M. 2013. Parametric accuracy: Building information modeling process applied to the cultural heritage preservation. In 3DArch2013. The International Archives of the Photogrammetry, Remote Sensing and Spatial Information Sciences, Trento, Italia. pp. 87–92.García Hernández, M. 2003. Turismo y conjuntos monumentales: capacidad de acogida turística y gestión de flujos de visitantes. Tirant lo Blanch. València.Ham, S. 1992. Environmental interpretation. A practical guide for people with big ideas and small budgets. North American Press.Hawas, S., and Marzouk, M. 2017. Integrating value map with building information modelling approach for documenting historic buildings in Egypt. In Heritage building information modelling. Routledge Taylor & Francis Group, London & New York.Hegazy, Y.S. 2017. HBIM applications in Egyptian heritage sites. In Heritage building information modelling. Routledge Taylor & Francis Group, London & New York.Hilfert, T., & König, M. (2016). Low-cost virtual reality environment for engineering and construction. Visualization in Engineering, 4(1). doi:10.1186/s40327-015-0031-5Jordan-Palomar, I., Tzortzopoulos, P., García-Valldecabres, J., & Pellicer, E. (2018). Protocol to Manage Heritage-Building Interventions Using Heritage Building Information Modelling (HBIM). Sustainability, 10(4), 908. doi:10.3390/su10040908Ministerio de Educación, Cultura y Deporte de España. 2011. Plan nacional de conservación preventiva. Secretaría General Técnica. Centro de publicaciones. Edited by Ministerio de Educación Cultura y Deporte.Salvador García, E., García-Valldecabres, J., & Viñals Blasco, M. J. (2018). The use of HBIM models as a tool for dissemination and public use management of historical architecture: A review. International Journal of Sustainable Development and Planning, 13(01), 96-107. doi:10.2495/sdp-v13-n1-96-107UNESCO. 2014. 37 C/4 Estrategia a medio plazo. Paris, France.(2004). Journal of Management Studies, 41(2). doi:10.1111/joms.2004.41.issue-2Viñals, M.J., and Alonso-Monasterio, P. 2013. Analysis of the spatial standards and perceptual components of the recreational carrying capacity applied to archaeological sites. Case study of Castellet de Bernabé (Lliria, Spain). In Methods and analysis on tourism and environment. Edited in Mondejar. Nova Science, New York. pp. 109–120.Viñals, M.J., Morant, M., and Alonso-Monasterio, P. 2013. Key issue in the ancient theatres recreational carrying capacity assessment studies. In Prototype of management plan for enhancement of new actualities. Juan, F. (coord.), Universitat Politècnica de València. pp. 89–96.Viñals, M. J., Martínez, I., Abdennadher, A., & Teruel, L. (2014). A recreational carrying capacity assessment of the 16th century Spanish Fort of Santiago on the Island of Chikly, Tunisia. Defence Sites II. doi:10.2495/dshf140161Viñals, M.J., Mayor, M., Martínez-Sanchis, I., Alonso-Monasterio, P., and Morant, M. 2017. Turismo sostenible y patrimonio: herramientas para la puesta en valor y planificación. Universitat Politècnica de València

Proceso de puesta en valor para la reutilización del Fuerte de Santiago (Isla de Chikly, Túnez)

[EN] Historic defence buildings have intrinsic value in their own right as the fabric of human achievement in arts, design and construction but they were built for a use that no longer exists today and, therefore, they are closed, even administratively abandoned, and the passage of time has caused their deterioration. It is known that the best way to conserve historic buildings is to find viable and compatible new uses that all historical buildings to retain their historic character conserve significant fabric and keep them in good repair into the future. This idea lies into the concept of the heritage adaptive reuse and successful experiences regarding the transformation of defence sites to civilian uses exist around the world. This paper presents the results of the enhancement project and reuse of the Spanish Fort of Santiago, located in the Chikly Island (Tunis), where the preliminary studies (recreational carrying capacity, tour pattern, accessibility, etc.) have been performed in order to be visited.Viñals Blasco, MJ.; Martínez Sanchis, I. (2015). Proceso de puesta en valor para la reutilización del Fuerte de Santiago (Isla de Chikly, Túnez). En Defensive architecture of the mediterranean: XV to XVIII centuries. Vol. I. Editorial Universitat Politècnica de València. 405-412. https://doi.org/10.4995/FORTMED2015.2015.1751OCS40541

UNA NUEVA METODOLOGÍA PARA LA RECONSTRUCCIÓN VIRTUAL 3D FOTORREALISTA DEL YACIMIENTO ARQUEOLÓGICO “CASTELLET DE BERNABÉ” (LLIRIA, ESPAÑA)

[EN] In recent decades, the 3D virtual reconstructions and visualizations of archaeological sites have been commonly used by scientists to better understand the missing structures. They have also been considered as an interesting communication tool for addressing the presentation of these assets to the audiences because virtual immersive environments presentations are an easy and meaningful way to understand the archaeological remains. However, the 3D reconstruction of archaeological sites is challenging, because some of most of the parts of the assets do not exist nowadays. This paper presents a methodology for the the 3D photorealistic virtual reconstruction of the Iberian settlement Castellet de Bernabé (Llíria, Spain).[ES] En las últimas décadas, la comunidad científica utiliza las reconstrucciones visuales en 3D y las visualizaciones de los yacimientos arqueológicos para comprender mejor las estructuras que han desaparecido. Estas técnicas también se han considerado una herramienta de comunicación interesante para abordar la presentación de estos bienes a las audiencias, pues las presentaciones en ambientes virtuales inmersivos son una forma fácil y significativa de entender los yacimientos arqueológicos. Sin embargo, la reconstrucción 3D de los yacimientos arqueológicos puede suponer un reto, ya que alguna o la mayor parte del yacimiento puede no existir en la actualidad. Este trabajo presenta una metodología para la reconstrucción virtual 3D fotorrealística del yacimiento íbero Castellet de Bernabé (Llíria, España).Portalés Ricart, C.; Alonso-Monasterio Fernández, P.; Viñals Blasco, MJ. (2016). A NEW METHODOLOGY FOR THE 3D PHOTOREALISTIC VIRTUAL RECONSTRUCTION OF THE ARCHAEOLOGICAL SITE “CASTELLET DE BERNABÉ” (LLÍRIA, SPAIN). En 8th International congress on archaeology, computer graphics, cultural heritage and innovation. Editorial Universitat Politècnica de València. 337-339. https://doi.org/10.4995/arqueologica8.2016.3578OCS33733

DISSEMINATION OF CULTURAL HERITAGE PROJECTS FOR WEB ENVIRONMENTS. FIRST EXPERIENCES USING THREE-JS LIBRARY

[EN] Dissemination of 3D information is a key process in cultural heritage projects. Most web-based platforms use WebGL technology for 3D data visualization. They normally provide generic wiewers with a low level of customization, however. By contrast, we usually find that Open Source based technologies allow for a complete adaptation to the specific project features by means of a large number of available dedicated javascript libraries. In the present paper we describe the minimum requirements any dissemination project should contain and the corresponding needs for implementation using Three-js, one of the most versatile Open Source 3D visualization libraries.[ES] Para cualquier proyecto relacionado con el estudio y conservación del patrimonio cultural, la fase de difusión de la información tridimensional debe ser una parte fundamental de todo el proceso. La mayoría de las plataformas existentes utilizan la tecnología WebGL para difundir contenido 3D a través de navegadores Web, aunque suelen ser de propósito genérico, con visores con bajo nivel de personalización. En el extremo opuesto están las tecnologías Open Source, representadas aquí por una serie de librerías programadas en lenguaje JavaScript que permiten un alto grado de adaptación a las necesidades de un proyecto específico. En el presente artículo se estudiarán las características mínimas que debería tener un proyecto de difusión en el campo del patrimonio cultural y su implementación en una de las librerías más utilizadas hoy día en los entornos de software libre, como es Three-js.Palomar Vázquez, JM.; Viñals Blasco, MJ. (2016). DIFUSIÓN DE PROYECTOS DE PATRIMONIO CULTURAL EN ENTORNOS WEB. PRIMERAS EXPERIENCIAS CON LA LIBRERÍA THREE-JS. En 8th International congress on archaeology, computer graphics, cultural heritage and innovation. Editorial Universitat Politècnica de València. 340-342. https://doi.org/10.4995/arqueologica8.2016.3579OCS34034